Sunday, November 16, 2014

A New Normal

Havas Chicago is recruiting the next crop of winter interns. While that may be nothing new, the method of recruitment is.

Potential internship candidates are prompted to ditch the traditional resume and cover letter, and pitch themselves via social media. Using the hashtag #winternshipiscoming, students will compete "Game of Thrones" style with Instagram content and Snapchat pictures. The recruitment process is meant to give candidates creative freedom and use the platforms that are already second-nature to them. And it's a win-win, as Havas is more recently designated as a socially savvy agency. It's only right that the new recruits be at the top of the social game.

The first round consisted of applicants submitting content on Instagram with the corresponding hashtag. The assignment was to post unique photos and equally as compelling captions explaining why and how the applicant possesses certain traits paramount to a successful intern. One applicant went so far to prove his loyalty that he got a tattoo. Needless to say, competition is fierce.

The Instagram round narrowed the applicant pool to approximately 75 candidates, where the process now jumps to Snapchat. Applicants will have 24 hours to prove their worth however they deem necessary. Submissions will be judged on November 18, and the winning interns will be announced on the 24th.

Social media is awesome way to recruit interns. Not only is it a more honest and transparent picture of who the candidate is, it's good incentive for these candidates and future applicants to remain cognizant of what they are putting out there on the web. The candidates are also optimizing the content they post and learning what companies like Havas look for in entry-level positions, as well as how the company is growing toward social media. Candidates are putting in the extra effort to present themselves in a competitive light, and that will transfer to other positions they apply for in the future.

Havas presented applicants with a good exercise that is similar to what they'll be asked to do as young professionals in the industry. There is no doubt that within agencies the younger employees are included in almost any conversation about social media strategy. Following the success of Havas' social media recruitment last summer (with the hashtag #Imheretotakeyourjob) and this latest installment, it's likely social media accounts will play an increasingly larger role for both parties involved in the job search.

Digiday article here.

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Wednesday, November 12, 2014

Offline, Online and Back Again

YouTube has been and continues to be a breeding ground for a new generation of celebrities. I've written before about some of the best practices to pursue and develop an influential channel and how to use the social platform to address consumers. Several YouTube stars have managed to expand their brands offline and successfully engage with fans through other, more traditional means; kind of rounding out the brand presence.

Adweek recently ran a cool story about three women who did just that. Each had started her own YouTube channel to express certain interests and play with the freedom of uploading personal content. Michelle Phan, Rosanna Pansino and Bethany Mota candidly admit that they never intended to develop a brand or even a small army of followers. Now these women are YouTube icons and the faces of the social network's latest marketing push. They're also pursuing their own new ventures and enjoying the rare opportunities that come along with the fame.

Mota teamed up with AĆ©ropostle and developed a special clothing line for the store, and she is currently a contestant on Dancing With The Stars, partnered with Derek Hough(!). Phan created a makeup collection for L'Oreal, as well as starred in a national Diet Dr. Pepper commercial. Pasino worked with the Make-A-Wish Foundation, where fans have chosen to use their wishes to meet her.

This article supports the notion that social is great, but can often pack a more powerful punch when coupled with offline endeavors.

It's awesome to see how YouTube supports the big-name content creators and even awesomer that the social network chose three smart women to spearhead its national campaign.

Adweek article here.

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Tuesday, November 4, 2014

Lots going on these past few weeks, so nothing new. Treated myself to a vacation, some birthdays and a (disheartening) GA/FL game. Back at it soon.

In the meantime, you can keep up with me on Twitter or Pinterest