Adweek recently ran a cool story about three women who did just that. Each had started her own YouTube channel to express certain interests and play with the freedom of uploading personal content. Michelle Phan, Rosanna Pansino and Bethany Mota candidly admit that they never intended to develop a brand or even a small army of followers. Now these women are YouTube icons and the faces of the social network's latest marketing push. They're also pursuing their own new ventures and enjoying the rare opportunities that come along with the fame.
Mota teamed up with Aéropostle and developed a special clothing line for the store, and she is currently a contestant on Dancing With The Stars, partnered with Derek Hough(!). Phan created a makeup collection for L'Oreal, as well as starred in a national Diet Dr. Pepper commercial. Pasino worked with the Make-A-Wish Foundation, where fans have chosen to use their wishes to meet her.
This article supports the notion that social is great, but can often pack a more powerful punch when coupled with offline endeavors.
It's awesome to see how YouTube supports the big-name content creators and even awesomer that the social network chose three smart women to spearhead its national campaign.
Adweek article here.
Follow me here.